This isn't really much of a case of publish or perish - the two senior authors, to wit, are tenured, established, and very well off. They could each not write a

This isn't really much of a case of publish or perish - the two senior authors, to wit, are tenured, established, and very well off. They could each not write a paper for the rest of their careers and be fine. It's really a case of having a small idea - which, upon deeper examination, doesn't really work - and selling it way too hard. The (senior) authors should know better.