> (machine learning practitioners are the new SEO consultants?) If we want to continue the snake oil salesman analogy, SEO consultants were soothsayers, attemp

> (machine learning practitioners are the new SEO consultants?) If we want to continue the snake oil salesman analogy, SEO consultants were soothsayers, attempting to divine meaning from The Algorithm of Great Google. Now the apothecaries have begun to legitimize their potion making into tonics, but there is still room for a charlatan or two to push hodgepodge concoctions onto the unsuspecting Product Manager or CTO.