A lot of automakers seem to be making electric cars because they have to instead of embracing it as a gift. I understand it's more expensive (batteries) and the

A lot of automakers seem to be making electric cars because they have to instead of embracing it as a gift. I understand it's more expensive (batteries) and there is potentially lower margin, but it's also an opportunity to create a second tier in a strong brand (pricing, experience, etc), or re-invent a failing brand (new dealers, new design language, etc). For companies like Aston Martin, the sound of the engine/exhaust are a large and visceral part of the experience. But again, this is an opportunity to create something different. Audi took the opportunity to create a really cool sound for their e-tron: https://youtu.be/MUcbXplAvSc?t=74 https://youtu.be/MUcbXplAvSc?t=74 Admittedly, it doesn't sound that great in the video, but I heard one drive past me as I was walking and it sounded very natural, like it was the noise the motors were making. It's not annoyingly loud, it's very subtle, and it really adds the same thing a great exhaust note can.