4 ms·
What’s sad is that Aston Martin cars are so beautiful, they could go electric, raise prices to keep their margins (just like Porsche), and let people make the d
by xiphias2 6y ago
What’s sad is that Aston Martin cars are so beautiful, they could go electric, raise prices to keep their margins (just like Porsche), and let people make the decisions....rich people who want clean cars would happily buy those cars.
- jdxcode 6y agoI’m definitely a car guy, and I would love to one day own an Aston Martin. I really couldn’t see ever wanting an EV one though. I also own a Tesla so I’m not anti-EV or anything. EVs are just good transportation, they’re not that interesting. I think it’s like with watch people. Everyone wants a mechanical one but they’re objectively worse for telling time than quartz.
- mensetmanusman 6y agoInteresting analogy in regards to watches. What makes it different is that never will governments not allow mechanical watches to be sold :)
- jdxcode 6y agoYou make a good point, from Aston Martin’s perspective they’ll have to adapt eventually. I think the future is bleak for them but I suppose we’ll see. Thankfully I likely will have the option of buying a used one for the rest of my lifetime.
- xiphias2 6y agoIf what you wrote would be true, Aston wouldn’t need to try to bash the competition. I bought a mechanical Rolex, it’s nice, but boring for me, so I don’t use it...I guess on the luxury/technology curve people have different needs.
- jdxcode 6y agoAs the other commenter mentioned they need to get governments to stop banning their cars if not competition. I’m not a watch guy, but people that own cars like this don’t drive them much either. They make awful daily drivers for a host of reasons, so it probably isn’t all that much different than your Rolex.
- ntsplnkv2 6y agoAston Martin never has to go electric. They can offer what they offer now at the super luxury prices they charge. They aren't pushing enough volume to matter.
- toomuchtodo 6y agoCalifornia banned new combustion vehicle sales after 2035, 2030 for the UK. Other jurisdictions are between now and 2050. The transition to EV powertrains will be mandatory to continue selling automobiles in the future (versus buying compliance credits from those building and selling EVs). https://en.wikipedia.org/wiki/Phase-out_of_fossil_fuel_vehicles https://en.wikipedia.org/wiki/Phase-out_of_fossil_fuel_vehic...
- ntsplnkv2 6y agoFor every California there's a Texas.
- toomuchtodo 6y agoAutomakers aren’t going to build two versions of vehicles (EV and combustion), hence how California drives emissions requirements for the entire country. You only need a simple majority (perhaps even less) of auto markets to ban combustion vehicles to encourage automakers in the right direction.
- ntsplnkv2 6y agoWe're talking about Aston Martin, not Toyota. Yea California really making a difference - SUVs, Trucks, all time highs, compact cars all time lows in sales.
- theluketaylor 6y agoAston has been pretty broke for a long time, so they really don’t have the cash to develop an electric platform all on their own. They have a new investor in Lawrence Stroll, but it’ll take quite a few years for that to materialize in the shipping cars. Right now the company is bet on the DBX SUV doing well (basically taking a page from Porsche 15 years late). That said, it’s inexcusable to sponsor fake science and journalism to cover up the gaps in your business model.