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I sell two products on Gumroad. One is an ebook about AWS, and the other is a 1.5hr video about building on audience. Sales past 12 months: $290K - Dec: $25K

I sell two products on Gumroad. One is an ebook about AWS, and the other is a 1.5hr video about building on audience. Sales past 12 months: $290K - Dec: $25K - Jan: $26K - Feb: $8K - Mar: $9K - Apr: $43K - May: $59K - Jun: $25K - Jul: $14K - Aug: $21K - Sep: $12K - Oct: $17K - Nov: $29K Profit: $256K https://twitter.com/dvassallo/status/1333888186762678274?s=21 https://twitter.com/dvassallo/status/1333888186762678274?s=2...

rexreed 6y ago
Cool. It looks like ad spend and affiliates really kicked things up a notch. Any advice on sane advertising spend strategies? Also which affiliates worked best?
- DVassallo 6y ago
  I only had some success with paid ads on reddit targeting r/aws, and it only lasted 3 months between March and June when competition was very low and I could get CPC rates around $0.10. From July onwards, I couldn't find availability for CPCs below $0.35 and that meant ads weren't profitable anymore. So I stopped. You can see more detail in the last graph over here: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-028d5b0a2c https://www.indiehackers.com/post/how-i-made-210-822-selling... As for affiliates, they bring about 7.5% of the sales. Not the most important source, but it's nice to have. I onboarded almost all my affiliates from this one tweet: https://twitter.com/dvassallo/status/1273335185946238976 https://twitter.com/dvassallo/status/1273335185946238976 — I have about 100 affiliates, but 95% of the sales came from the top 10. My own Twitter account is still the main source of sales: https://twitter.com/dvassallo/status/1333889974362488833 https://twitter.com/dvassallo/status/1333889974362488833
  - rexreed 6y ago
    Thanks! This is awesome detail
krishnanunnir 6y ago
Hey! I have been following you on twitter. Your tweets are very insightful. There was a sharp rise in profits during April and May, could it be because of more people staying home and learning new stuff or is it due to any other strategy you adopted?
- DVassallo 6y ago
  The sharp rise in April was primarily because I released my 2nd product. It's much more clear in this graph: https://twitter.com/dvassallo/status/1333888959399690241 https://twitter.com/dvassallo/status/1333888959399690241 Not sure if the pandemic helped; likely did a bit.

rexreed 6y ago

Cool. It looks like ad spend and affiliates really kicked things up a notch. Any advice on sane advertising spend strategies? Also which affiliates worked best?

DVassallo 6y ago
I only had some success with paid ads on reddit targeting r/aws, and it only lasted 3 months between March and June when competition was very low and I could get CPC rates around $0.10. From July onwards, I couldn't find availability for CPCs below $0.35 and that meant ads weren't profitable anymore. So I stopped. You can see more detail in the last graph over here: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-028d5b0a2c https://www.indiehackers.com/post/how-i-made-210-822-selling... As for affiliates, they bring about 7.5% of the sales. Not the most important source, but it's nice to have. I onboarded almost all my affiliates from this one tweet: https://twitter.com/dvassallo/status/1273335185946238976 https://twitter.com/dvassallo/status/1273335185946238976 — I have about 100 affiliates, but 95% of the sales came from the top 10. My own Twitter account is still the main source of sales: https://twitter.com/dvassallo/status/1333889974362488833 https://twitter.com/dvassallo/status/1333889974362488833
- rexreed 6y ago
  Thanks! This is awesome detail

krishnanunnir 6y ago

Hey! I have been following you on twitter. Your tweets are very insightful. There was a sharp rise in profits during April and May, could it be because of more people staying home and learning new stuff or is it due to any other strategy you adopted?

DVassallo 6y ago
The sharp rise in April was primarily because I released my 2nd product. It's much more clear in this graph: https://twitter.com/dvassallo/status/1333888959399690241 https://twitter.com/dvassallo/status/1333888959399690241 Not sure if the pandemic helped; likely did a bit.