This article summarizes an interview The Verge’s Nilay Patel had with Vizios Bill Baxter [1]. Their televisions are being sold at or close to at cost, and their

This article summarizes an interview The Verge’s Nilay Patel had with Vizios Bill Baxter [1]. Their televisions are being sold at or close to at cost, and their business model is tied to tracking and selling offerings on their smart TV platform. Roku has a similar model. I believe that in this case, the total monetization value of using the smart tv services has to be higher than that. [1] https://www.businessinsider.com/smart-tv-data-collection-advertising-2019-1 https://www.businessinsider.com/smart-tv-data-collection-adv...