> the interesting bit is that publication such as Nikkei or the FT are still top-notch, but these are niches, not general audience publications. (also my FT sub

> the interesting bit is that publication such as Nikkei or the FT are still top-notch, but these are niches, not general audience publications. (also my FT subscription is £30/month and that’s a lot of money if you’re not in that niche) Indeed. £30/mo sounds like quite a lot of money in an era where a teenager doesn't come to your house every morning and shove the newspaper through your door (as I used to many years ago) but, adjusted for inflation, it's probably less than the cost of that older delivery mechanism. It's hard to persuade people of that point of view though so they stick with free, ad-supported "news". Not that paid news wasn't historically ad supported as well, but at least they had more diversified revenue streams. And you are, of course, correct: it's all about the clicks and ad revenue. And, given most peoples' preference for free over paid news, I don't have any great ideas on how to fix that.