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Dealerships should remake themselves as premium service centers. Taking a Lexus in for service is a pleasure. You can sit in the business center while chompin
by beamatronic 6y ago
Dealerships should remake themselves as premium service centers. Taking a Lexus in for service is a pleasure. You can sit in the business center while chomping on "free" donuts and coffee.
- alricb 6y agoCadillac did try that, they called it the "Pinnacle Project", but the dealers (mostly the smaller ones) didn't want to do it.
- artificialLimbs 6y agoI have no idea why you're being downvoted. My dad used to run service departments for a dealer chain, about 15 dealerships. This is one of the things he did. He was also very process oriented and was able to 'money motivate' employees. He took every dealership he worked with from negative or low yearly income to substantially higher yearly income and everything he touched grew customer base.