You can get your message out in many different ways. Fox News is just one (although a fairly important one). I’m specifically referring to campaign ads, people

You can get your message out in many different ways. Fox News is just one (although a fairly important one). I’m specifically referring to campaign ads, people knocking on doors etc. A sizable chunk of the American electorate is neither Democrat nor Republican so swinging these voters + energizing the Democrat base can form a powerful coalition capable of winning elections, especially in purple states.