4 ms·

A year ago they reported monthly active users at 430M, a +30% YoY increase. Extrapolating that over one more year with the same growth rate would mean they now

by tpmx 6y ago

A year ago they reported monthly active users at 430M, a +30% YoY increase. Extrapolating that over one more year with the same growth rate would mean they now have 560M MAUs. This would result in a DAU/MAU ratio of 9%, which is pretty low, and especially so for a social media company. https://andrewchen.co/dau-mau-is-an-important-metric-but-heres-where-it-fails/ https://andrewchen.co/dau-mau-is-an-important-metric-but-her...

wongarsu 6y ago
Reddit likely has a much higher fraction of throwaway or secondary accounts. RES has an account switcher for a reason
- tpmx 6y ago
  Still, 9% for Reddit vs ">50%" for Facebook is a pretty dramatic difference, even taking throwaway/secondary accounts into consideration. There must be a quite large fraction of their MAUs who are just random visitors (to meme posts etc) who don't return.
zjaffee 6y ago
I virtually never go on reddit these days, but when I do it's often because I want to see peoples thoughts on a particular topic. i.e. skiing in x place, buying x product, what's the general consensus on x movie, ect. I imagine a lot of people are like that, especially since quora went nowhere. Also DAU is everything to a social media company as it relates to revenue, so it's clear reddit isn't in an especially good spot. Their market cap would have to be no more than 1/5th of say Snapchat or twitter.
- freeflight 6y ago
  > what's the general consensus on x movie If found Reddit kinda unusable for something like that, at least compared to the old school IMDB forums. The first results looking for any media are usually the official subs attached to the IP, and there you will rarely find anybody being critical of anything, it's often just a giant fandom circle-yerk. Bigger things will sometimes have their own threads on r/movies, with more diverse takes, but that feels more like an exception than a rule.

by tpmx 6y ago

wongarsu 6y ago

Reddit likely has a much higher fraction of throwaway or secondary accounts. RES has an account switcher for a reason

tpmx 6y ago
Still, 9% for Reddit vs ">50%" for Facebook is a pretty dramatic difference, even taking throwaway/secondary accounts into consideration. There must be a quite large fraction of their MAUs who are just random visitors (to meme posts etc) who don't return.

zjaffee 6y ago

I virtually never go on reddit these days, but when I do it's often because I want to see peoples thoughts on a particular topic. i.e. skiing in x place, buying x product, what's the general consensus on x movie, ect. I imagine a lot of people are like that, especially since quora went nowhere. Also DAU is everything to a social media company as it relates to revenue, so it's clear reddit isn't in an especially good spot. Their market cap would have to be no more than 1/5th of say Snapchat or twitter.

freeflight 6y ago
> what's the general consensus on x movie If found Reddit kinda unusable for something like that, at least compared to the old school IMDB forums. The first results looking for any media are usually the official subs attached to the IP, and there you will rarely find anybody being critical of anything, it's often just a giant fandom circle-yerk. Bigger things will sometimes have their own threads on r/movies, with more diverse takes, but that feels more like an exception than a rule.