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>a lot of it is simply a better design Define better. Processor designs, as with many things is a question of tradeoffs. Apple is vertically integrated and ha

>a lot of it is simply a better design Define better. Processor designs, as with many things is a question of tradeoffs. Apple is vertically integrated and has the luxury of designing cores based on a different set of requirements that drive the rest of the industry. As Apple makes a profit off per device sold, and not per chip, they can strategically approach chip design differently. For example, the area of die used.

whynotminot 6y ago
You can define it however you choose to. As an end user with an Apple chip in my hands, I get better performance than competing products. I know what you're saying--all those market factors are why the chip in an iPhone achieves better performance than competing phones. So maybe you can stretch better to mean "well Qualcomm still manages to extract profit". Bully for them--as a user, an A series chip is better.
- starfallg 6y ago
  But obviously not having the highest level of performance doesn't prevent from Qualcomm from producing more chips than Apple. So what's at play here is more performance != better. For you and me yes, more performance is good, but there are a lot of factors in play and not everybody looks to performance being the main metric.
  - whynotminot 6y ago
    I'm sorry, I just don't think your point is that interesting though. Qualcomm is still in business so sure they're moving product and making sales. I'm not denying them that. Apple makes an objectively better chip based off performance. I really don't care about much else. Are you a Qualcomm stock holder? What's your definition of better and why is it better than using performance?
GeekyBear 6y ago
> Define better. Apple's "little" cores are roughly on par with the performance of the big cores in a Galaxy S10 while only having the power draw of the current gen ARM "little" cores. >The performance showcased here roughly matches a 2.2GHz Cortex-A76 which is essentially 4x faster than the performance of any other mobile SoC today which relies on Cortex-A55 cores, all while using roughly the same amount of system power and having 3x the power efficiency. https://www.anandtech.com/show/16192/the-iphone-12-review/2 https://www.anandtech.com/show/16192/the-iphone-12-review/2

whynotminot 6y ago

You can define it however you choose to. As an end user with an Apple chip in my hands, I get better performance than competing products. I know what you're saying--all those market factors are why the chip in an iPhone achieves better performance than competing phones. So maybe you can stretch better to mean "well Qualcomm still manages to extract profit". Bully for them--as a user, an A series chip is better.

starfallg 6y ago
But obviously not having the highest level of performance doesn't prevent from Qualcomm from producing more chips than Apple. So what's at play here is more performance != better. For you and me yes, more performance is good, but there are a lot of factors in play and not everybody looks to performance being the main metric.
- whynotminot 6y ago
  I'm sorry, I just don't think your point is that interesting though. Qualcomm is still in business so sure they're moving product and making sales. I'm not denying them that. Apple makes an objectively better chip based off performance. I really don't care about much else. Are you a Qualcomm stock holder? What's your definition of better and why is it better than using performance?

GeekyBear 6y ago

> Define better. Apple's "little" cores are roughly on par with the performance of the big cores in a Galaxy S10 while only having the power draw of the current gen ARM "little" cores. >The performance showcased here roughly matches a 2.2GHz Cortex-A76 which is essentially 4x faster than the performance of any other mobile SoC today which relies on Cortex-A55 cores, all while using roughly the same amount of system power and having 3x the power efficiency. https://www.anandtech.com/show/16192/the-iphone-12-review/2 https://www.anandtech.com/show/16192/the-iphone-12-review/2