Just out of curiosity is there a name for this visual style? It's sort of a cartoonish cutesy flat design thing that you typically associate with explainer text

Just out of curiosity is there a name for this visual style? It's sort of a cartoonish cutesy flat design thing that you typically associate with explainer text on a website or subway ads or similar. It seems common with the generation of consumer facing companies that launched about 10 years ago and since, I'm thinking of Warby Parker or Oscar Insurance as examples among many others. It also seems to be heavily influenced by a Japanese style of "cute" marketing I remember from trips to Tokyo. In my head I've always considered it to be something like the "millennial marketing" style but I wonder if designers have an actual name for it.