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Granted, there are bound to be other price reductions, but the article makes explicit mention of a new product. Also, unless they plan to take a significant lo
by prospero 18y ago
Granted, there are bound to be other price reductions, but the article makes explicit mention of a new product. Also, unless they plan to take a significant loss on the SSDs, I don't see how making them standard will make their hardware more price competitive.
The Atom laptop is a total shot in the dark, and is likely wrong, but it seems like there must be something more significant in the pipeline.
- Alex3917 18y agoIf their margins are lower and they want to make the same amount of money, that means they have to sell more. But selling more could come from either lowering the price, or keeping the price fixed but adding value. Thinking about it more, DDR3 does seem like a possibility. I don't think there is any way they can sell it to the general public on speed, but it does use about 30% less power. I'm not sure how much power RAM uses in general, but if it increased the battery life significantly (combined with Montevina) then that would be a powerful incentive to get people to switch. Either way, my money is still on the new product being the redesigned MacBook, but I'd love to be proved wrong in a few weeks.
- evgen 18y agoActually, the conf call mentioned a "product transition", not a new product. They are changing something in their existing lineup, not adding a new product to the lineup.
- prospero 18y agoFrom the article: The new, unnamed product will continue to have "technologies and features that others can't match," according to the CFO. I took that to mean that it's entirely new, but it is a press release, so maybe they're talking about some minor change like it's something new and wonderful.