This article hit the nail on the head when it said good user experience and design is essential to gaining users (then again, when isn't it?). I remember in my

This article hit the nail on the head when it said good user experience and design is essential to gaining users (then again, when isn't it?). I remember in my n00b days when I first decided to try Linux I would mainly browse through screenshots to pick a distro to try. For me, it used to be all about the feel and eye-candy of the distro and not the underlying software and I assume that's what draws a large amount non-geeks. I think desktop Linux, or at least Ubuntu, is at a point now that most geeks use it or know about it so one would assume Canonical will be targeting the other 90-something percent next.