Many software jobs barely involve programming. Just look around in this thread, you will find people who argue that the job barely requires writing any code at

Many software jobs barely involve programming. Just look around in this thread, you will find people who argue that the job barely requires writing any code at all and mostly involves talking to customers or managers. That kind of experience doesn't make you a better coder, it makes you a better product manager, so technical interviews filtering them out is intended.