Well, yes, it has to work that way to handle searches for new companies that chose their name based on some non-word with an available domain. If someone types

Well, yes, it has to work that way to handle searches for new companies that chose their name based on some non-word with an available domain. If someone types "nvidea" they probably mean "nvidia", and Google doesn't handle that with a dictionary. Same for the handles of social media celebrities.