Sounds like you're suggesting tackling verticals that Google is ignoring. The celebrity gossip industry is huge as anyone living in LA or who has bought a Star

Sounds like you're suggesting tackling verticals that Google is ignoring. The celebrity gossip industry is huge as anyone living in LA or who has bought a Star/People/Enquirer can attest. I think that might fall under the category of news, however. I think that there might be a strength in ranking sites that have great design as opposed to crappy design. All things being equal, I'd rather read an article on a well designed page rather than on a page whose design is non-existent.