Tell HN: Digital media has destroyed gift giving of popular media

I tried to buy a gift for someone who lives in England recently. The gift was the new Microsoft Age of Empires 3 definitive edition game. I'm in Australia. It was simply impossible to buy this as a gift. In the 1990's the go-to gift was the compact disc. Everyone loved getting music as a present and everyone gave music. Now how often is music given as a gift? I'd guess a very very small amount - it's not easy to do, esepcially given cross platform issues between Android and iOS. Same with books - books used to be the other go-to gift. Again I tried to give a friend an audiobook that I liked - I couldn't work out how to do it - he is on Android and I am on iOS. Books as gifts used to be absolutely gigantic. Giving digital stuff doesn't seem to provide the giver and givee with the same sense of tangible exchange. PC Games, books, music all used to be huge gift categories. The digital transformation seems to have left gift giving behind.