It serves to further entrench incumbents and raises the barrier to entry for newcomers. Deals like this typically benefit the Facebooks of the world because th

It serves to further entrench incumbents and raises the barrier to entry for newcomers. Deals like this typically benefit the Facebooks of the world because they can afford to pay for preferential treatment. This is commonly seen in developing nations where mobile data caps are low but Facebook pays to be exempted from data allowances. Facebook then becomes the defacto way of using the Internet because it's all people can afford. If Facebook want paying this fee then carrier's would have more incentive to compete on data price rather than trying to court the best range of subsidies. It also doesn't make any sense from a technical pov 10gb of data is 10gb of data, your carrier/isp has no reason to care who provides that data or what it contain s.