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> which will do wonders both for their and Arm's brand. Apple’s brand, yes, definitely. Arm’s brand? Not so much. Apple have made a very concerted effort to e

by jachee 6y ago

> which will do wonders both for their and Arm's brand. Apple’s brand, yes, definitely. Arm’s brand? Not so much. Apple have made a very concerted effort to ensure that when the public thinks of the M1, that it is an Apple chip, and not an Arm chip. I imagine that Arm isn’t too thrilled with that.

klelatti 6y ago
It's done Arm's brand a power of good with the sort of people who read HN and that's probably the audience that they care about most.
philsnow 6y ago
Arm doesn't care. Their customers aren't end consumers, their customers are large integrators like Apple.