My experience in the three majors approximates market share. There are a lot of differences but AWS is just better (obvs opinion). When organizations are less

My experience in the three majors approximates market share. There are a lot of differences but AWS is just better (obvs opinion). When organizations are less locked in they have flexibility to choose according to evolving preference and this makes multi-cloud a systemic customer acquisition strategy. Consider multi-cloud an on ramp and I think you look at the basis for the strategy. Consider further that fuzzier cloud boundaries re-enable the innovation pipelines that start ups deliver to the incumbents but that were being complicated by cloud boundaries.