They are also incentivized to do it because it makes AWS sticky. The more of their services you use, the harder it is to migrate somewhere else. They don't nee

They are also incentivized to do it because it makes AWS sticky. The more of their services you use, the harder it is to migrate somewhere else. They don't need to put out quality services, they just have to put out enough that you become dependent on one or two of them and then you're stuck.