There are a lot of products build as a business function that are successful without putting focus on UX initially. Product Design is about balance, you cannot

There are a lot of products build as a business function that are successful without putting focus on UX initially. Product Design is about balance, you cannot design without quantitive analysis of available technology and put your eggs in one basket. For me this is somewhat naive. Article lacks specific use cases and house analogy is bad example in my view. Disclaimer: I am designer.