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Or a more generalized take from Carol Sandford's regenerative business paradigm -- "external considering". It's not just UX. We can build UXs that are useful fo
by hosh 6y ago
Or a more generalized take from Carol Sandford's regenerative business paradigm -- "external considering". It's not just UX. We can build UXs that are useful for the end user, or we can build UXs that sucks up attention for the benefit of monetization, producing significantly detrimental second-order effects to society. It's more than figuring out what the customer needs.
Each end user is a part of their own community, and they use these devices and apps as a service within their own community. There's a way to figure out how to help that end-user do that. It won't always even be a high tech solution all the time. It could be changes in operations, logistics, perhaps financing.
Instead of market lockin or monopoly power, what you get is non-displacability. That is, that end user and those communities those users are a part of don't want to get rid of your business, and your business forms a vital part of the health, well-being, and prosperity of that community.