In a way people are getting gouged regardless by competing for a limited quanto. Whoever gets lucky and gets their hands on a unit can just go and upsell it at

In a way people are getting gouged regardless by competing for a limited quanto. Whoever gets lucky and gets their hands on a unit can just go and upsell it at a higher price By not increasing their prices AMD is letting the after market have that surplus. Sure they don't need to get their hands dirty (and risk negative PR), but also it means they can't ship as many units or profit as much as they could have.