Or at least make it plain somehow why the site is being matched. Perhaps have the matching keywords show up in a third line of text under the two that are alre

Or at least make it plain somehow why the site is being matched. Perhaps have the matching keywords show up in a third line of text under the two that are already there. Also, like others have said, you really need to do a better job of answering the "what the hell is this" question that will inevitably pop up the first time people see the site.