The iPod and iPhone are two completely different worlds so it makes sense that you would see two groups of websites rise. The iPhone and iPad are almost identi

The iPod and iPhone are two completely different worlds so it makes sense that you would see two groups of websites rise. The iPhone and iPad are almost identical. There are plenty in the community who have made the divide between the products. Even if you can manage to get coverage on a site that blends iPhone/iPad coverage that is just fine (I've had this happen, sales went from around 40 to 180). I also consider it a huge benefit to get my brand in front of iPhone only users. It's likely that they'll know friends with an iPad and/or they may become a fan (fb, twitter, newsletter) in anticipation for an iPhone version. iPhone and iPad coverage is hard in general. Getting my latest product out there has been a huge pain. Originally released on iPad, I had little coverage. I have yet to get coverage on the iPhone, though, it's still early. It's incredibly important that you spend time building relationships with editors, but that's far easier said than done.