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What if your company is a B2C? There is no enterprise selling, what then?
by newbie578 6y ago
What if your company is a B2C? There is no enterprise selling, what then?
- goatherders 6y agoThere is always enterprise selling.
- mrandish 6y agoIn that case this article wouldn't be directly relevant but the fundamental issue of scaling the rate of growth to a new magnitude remains. A B2C company will likely need to add different distribution, channel and/or promotional strategies to scale from ~$20M to >$200M.
- HatchedLake721 6y agoI don’t know anything about B2C sales, but I think Apple is good example to research for “enterprise” (up-market) level sales/marketing in B2C. They went from 90 days away from bankruptcy to 2+ trillion B2C company in 20 years. They’re have most successful retail stores in the world and they’re always in the top of customer satisfaction.
- icebergwarrior 6y agoThree channels 1. Performance (Paying for traffic / leads) 2. SEO (People click through to your site after googling you) 3. Viral (Your users share you) Other than that there's no truly scalable D2C growth channels. First round has an entire article on this https://firstround.com/review/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups/ https://firstround.com/review/drive-growth-by-picking-the-ri... Good luck!