> Kacanova claims that my consent had been lawfully obtained according to GDPR, and that their partners were contractually obliged to only use my data for marke

> Kacanova claims that my consent had been lawfully obtained according to GDPR, and that their partners were contractually obliged to only use my data for marketing purposes. Does anyone actually believe these companies are segregating their data based on what they are legally allowed to do with it? And that those permissions somehow get propagated along with the data to third parties, who then also diligently segregate their data based on legal permissions? It's difficult to hold these companies accountable and even if you could prove they were misusing the data as an individual, it's difficult to take legal action against them. And even if you do manage to beat them in court, the compensation will almost certainly be a pittance - especially if you're not covered under the GDPR. Of course they're not doing managing users' personal data responsibly! Even with the GDPR, it's still more lucrative to just not bother.