Agreed. The whole idea of a logo is to pack up the most information into the easiest to digest form. Like a pun, of sorts. That may sound oxymoronic and/or ver

Agreed. The whole idea of a logo is to pack up the most information into the easiest to digest form. Like a pun, of sorts. That may sound oxymoronic and/or very difficult, but that's why good logos are hard to do.