Indeed it should. We also need to get to a state where "minimising our CO2 footprint helps us stay in business" is a more likely statement than "minimising our

Indeed it should. We also need to get to a state where "minimising our CO2 footprint helps us stay in business" is a more likely statement than "minimising our CO2 footprint means our competitors destroy us and we all get fired". Incentives are _completely_ broken. Until we handle this at a government level we're effectively punishing people who are trying to do right by the planet.