My take was that they were primarily referring more to the costs associated with handling the overwhelming tech support requests from less/non-technical users r

My take was that they were primarily referring more to the costs associated with handling the overwhelming tech support requests from less/non-technical users rather than what sounds like occasionally selling specific items at a loss. It's the difference between user 'A' getting their device, having a problem and realizing that they need to do some searches/ask in the forums/get in a chat room to resolve it (i.e. self-support by the user... what many Linux users have been used to forever on the desktop/server side) and user 'B' having the same problem but deciding to contact Pine64 saying 'make this work!' (i.e. full support from the seller) It's one thing to contact Pine64 if you've done your due diligence and determined you have a faulty device (or worse: found a design flaw.) It's something else entirely, and the thing they aren't set up to handle, to expect it to be a consumer ready/friendly solution.