No matter the answer, it will fall short in some scenario. So I'd say kill the premise instead. Facebook and Twitter should show me things that my friends post

No matter the answer, it will fall short in some scenario. So I'd say kill the premise instead. Facebook and Twitter should show me things that my friends posted. That's it. If I don't follow someone—or search directly for something—then I don't see it. There, now you don't need to make tough choices on how to tune your algorithm. There is no algorithm! Of course, this will reduce engagement and DAU and whatever other metrics they track. But that's a fundamental conflict: earnings vs. neutrality. You can't maximize both.