> Substack co-founder Chris Best said journalists are flocking to the platform after becoming exhausted by the constant pressure of landing the next viral hit o

> Substack co-founder Chris Best said journalists are flocking to the platform after becoming exhausted by the constant pressure of landing the next viral hit on Facebook or Twitter. > "The platforms we're spending all our time on incentivize that stuff and make that stuff easy and give it fuel," he said. "The way to fix that is to have a better business model where that's not true." Maybe this could be the big reboot that journalism has been needing. Trust based on the reputations of individual reporters, instead of the conglomerates that are constantly shifting (and lately, degrading). Payment for consistency and quality, instead of clickbait.