If you're SaaS I'd start with sending automated emails to ask for feedback at key points in your customer journey. You might find this article I wrote to be he

If you're SaaS I'd start with sending automated emails to ask for feedback at key points in your customer journey. You might find this article I wrote to be helpful[1]. It covers those key points and also includes examples to make it easy! 1 - https://www.savio.io/customer-feedback/ask-for-user-feedback-saas-customer-journey/ https://www.savio.io/customer-feedback/ask-for-user-feedback...