Bingo! The "rat race" has already adjusted for insufficient means of material improvement and has now entered the "knowledge economy" mode whereby now the sign

Bingo! The "rat race" has already adjusted for insufficient means of material improvement and has now entered the "knowledge economy" mode whereby now the signalling revolves around virtue and moralizing. TikTok has basically captured this entire new mode of engaging signaling, you can't open that app and swipe your feed without hearing someone lecture/preach/opine at you about some perceived collective wrong doing. TikTok buries the button that allows you to "dislike" content and so curate your feed to better enable this economy of head-nodding and head-turning. An entire platform that largely consists of people signalling virtues (how to be black; how to be white; how to not be a simp; how to not be one of _those_ people, etc, etc). I mean look at any of the "No Nuance November" content on TikTok It's funny, IG was just materialist imagery accompanied by platitudes of self-liberation but TikTok realized people desire to stoke their moral indignation as a means of coping with increasing complexity of the world