Yeah, this is a meaningless number without additional context. I'm reminded of a project a while back where the business only cared about user acquisition...no

Yeah, this is a meaningless number without additional context. I'm reminded of a project a while back where the business only cared about user acquisition...not retention. It does not exist any longer, and was never profitable. But they exceeded their target numbers every quarter (until it was killed by upper management for having no path to profitability)