If you view the “Nest” brand as a thermostat brand, it doesn’t make sense. But if you view it as a “smart home” brand, it makes sense. However, rebranding to a

If you view the “Nest” brand as a thermostat brand, it doesn’t make sense. But if you view it as a “smart home” brand, it makes sense. However, rebranding to a different product name never makes much sense. It just confuses the public.