As with some other comments I assume this is more aimed at the meat-eating market than vegetarians etc. As somebody who hasn't eaten meat for years, I've long

As with some other comments I assume this is more aimed at the meat-eating market than vegetarians etc. As somebody who hasn't eaten meat for years, I've long used "fake meat" substitutes because I originally missed normal meat, but the idea of eating actual meat (even lab-bred) triggers a disgust reflex now; I'll stick with the fake stuff.