Customers don't need to be excited about your products to make a boatload of money. Then why does Microsoft keep wasting money trying to get people excited abo

Customers don't need to be excited about your products to make a boatload of money. Then why does Microsoft keep wasting money trying to get people excited about its products? I see what you're saying, which is that there are still strategies Microsoft can use to keep their business going. The problem is that they aren't using those strategies. They keep trying and failing at putting together exciting new products for end users because they just aren't as good at it as Apple.