I like this concept. Top-tier firms do little in truly protecting the consumer. Fax a letterhead to them for proof that my business exists? Anyone can do that

I like this concept. Top-tier firms do little in truly protecting the consumer. Fax a letterhead to them for proof that my business exists? Anyone can do that in 60 seconds with Microsoft Word. The problem is that browser would need to be updated with this change. And how do you explain it to consumers?