>It feels like what people believe a logo to be is also becoming more transcendent. I don't understand why so many people write like this. It's a logo, not a

>It feels like what people believe a logo to be is also becoming more transcendent. I don't understand why so many people write like this. It's a logo, not a metaphysical experience. It seems everyone involved with "design" read the Pepsi Redesign doc [1] and took it as a lesson in good writing. [1] http://www.scribd.com/doc/25437499/12112331-Pepsi-Breathtaking-Design-Strategy http://www.scribd.com/doc/25437499/12112331-Pepsi-Breathtaki...