There is a very very narrow area where the ability to create ephemeral chats around email threads is useful: agencies and consultancies. The ability to discuss

There is a very very narrow area where the ability to create ephemeral chats around email threads is useful: agencies and consultancies. The ability to discuss a client email, workshop a response, and delegate response authority to someone else is a huge game changer for the client services industry. Buuuuuut, there aren't enough agencies out there to justify a $1.3B price tag.