If you're bringing something new, people will misinterpret and take it in worst possible meaning. If you are doing something new, how do you even express it ef

If you're bringing something new, people will misinterpret and take it in worst possible meaning. If you are doing something new, how do you even express it effectively? Let's say you invent a new form of housing and all the words that currently exist for various forms of housing don't really describe what you do? You basically have to make up new language entirely for a scenario like that.