I haven't seriously used the start menu since Vista only ever using it when the only copy of a file is saved to %AppData%\Microsoft\Windows\Start Menu\Programs.

I haven't seriously used the start menu since Vista only ever using it when the only copy of a file is saved to %AppData%\Microsoft\Windows\Start Menu\Programs. I just hit win+keyword and hit enter to navigate around. I've only ever used the App Store for upgrading from Win10 S to Win 10 and I rarely even notice the ads are there. I don't have any issue with the things you raised because they're just not serious issues. I'm more concerned with other problems like forced updates & workstation windows getting cranky without reboots & the batshit Frankenstein of new+old control panels in win10 & the fact that most computers in the world use unix-like operating systems.