I think a better variation of this method is to break down your big projects into 1 week iterations for new features. It will feel like new projects each week,

I think a better variation of this method is to break down your big projects into 1 week iterations for new features. It will feel like new projects each week, you'll be adding value to a product rather than starting fresh each week. When you're not just hacking and instead trying to profit and run a business, you need to be constantly improving and iterating.