I like both, it depends what your purpose is. Think about it think way: TRUMP & Apple & Microsoft & George Bush. I call Microsoft for help. I call Apple for

I like both, it depends what your purpose is. Think about it think way: TRUMP & Apple & Microsoft & George Bush. I call Microsoft for help. I call Apple for help. I call Bush for help. I call Trump for help. None of these seem out of the ordinary. The good thing about using a fictional name is you don't have to be the only one behind the name. You can create a brand or a group around it.