I mean, if the company is copying your product already, why would they go to the effort of coming up with new marketing? Amazon has no incentive to actually go

I mean, if the company is copying your product already, why would they go to the effort of coming up with new marketing? Amazon has no incentive to actually go after counterfeit goods, they get paid either way, so any team that would investigate counterfeit claims is a pure cost to them. Due to this they do the bare minimum to prevent further regulations being brought down that they would have to comply with.