This is a great article. I'm an engineer and not in sales. I know from experience that areas other than my own have developed frameworks and ways of thinking ab

This is a great article. I'm an engineer and not in sales. I know from experience that areas other than my own have developed frameworks and ways of thinking about things to solve their particular problem. In a pretty short and information dense article I feel like I at least have an inkling of the _language_ used in (SaaS) sales.