Another trend I'm seeing a lot of is the "Script" logotype reminiscent of hand painted signs from the 50's. Three pop to mind: AirBNB, Frid.ge, and Instagram, b

Another trend I'm seeing a lot of is the "Script" logotype reminiscent of hand painted signs from the 50's. Three pop to mind: AirBNB, Frid.ge, and Instagram, but I know I have seen many others. It's a great look the only question is how well it will hold up relative to more pure geometric forms.